全方位商展

Omni Expo

BizToday Omni EXPO

(今日商道/全方位博览会)

“The best performing ads are those which appear at the right time and place and more relevant to a person’s behavior.” 

BizToday’s Omni Expo is a brand-new format of digital marketing, combining trade shows, catalogue, and display ad experiences, suitable for product launching, showcase, promotions, impressions and more.  

Our mission is to bring a combination of relevant goods and services to our Readers, and high-quality audiences to our Vendors. 

BizToday’s Omni Expo is an extension of Sharesinfo4u.com(十方财经), the leading mandarin financial news websites in Malaysia, with 300,000 strong monthly visits. 

We bring the best financial information, business news, analysis, and stock market data, both locally and internationally to our readers every day!  

The majorities of our readers are Mandarin-speaking Malaysians, including investors, business owners, professionals, financial advisors, and executives, aged between 25 to 54 years old. Income range at RM5,000-30,000. Gender Ratio: Male 60%: Female 40%. 

Problems You Faced in Digital Marketing 

Google/Facebook ads less effective as it used to be, no longer cost effective for SME anymore 

  1. People have become easier to reach, but much harder to engage. There is an increased number of people deliberately avoid clicking on the ads at the top of the page or in the sidebar, as well as “willingly” watch the ads in videos as an exchange for free content. 
  2. Lack of measurability. Advertisers as no control over the exact time and place which their advertisement will appear. Even there is option to select platform and audience of choice, the ads are seldom show to subjects that are out of target. 
  3. Pay-per-Click (PPC) is getting too expensive. Competition for popular keywords can be fierce, the costs of PPC advertising can build up fast. Bidding wars for popular keywords can drive the price up beyond the reach of smaller companies. Even so, advertisers’ daily budget will still be fully utilised. 
  4. Intense competition in Online Ads. Big players have big advertisement budget, special manpower and creativity to run successful and representative campaigns, but most of the SME simply do not have this kind of resources. 
  5. Insufficient suitable advertising space. Google/Facebook Ads has low barrier-to-entry, but it may not be suitable for certain businesses. There is not enough industry specific website for these advertisers. 

How Can We Help? 

BizToday’s Omni Expo is designed to solve the above problems. 

 Our mission is to provide small and medium businesses a platform with precisely targeted audiences that are likely to purchase their goods and services. By leveraging the power of highly customisable website, advertisers can place text, image, videos, slideshow, link to official websites, online stores etc. 

 Many readers of finance websites are ready to buy. This also reduce advertisers’ customer acquisition costs (i.e., increase ad budget, specialise team in PPC optimisation, graphic design/video editing etc.) 

 Google/Facebook advertising is all well and good, but it’s not in front of potential customers all the time. If somebody experiences a leak and needs to contact a plumber, they’re not going to turn on their social media and swipe until they see an ad for one. Potential customers will be able to search for you all the time your ad is live online. 

 High-quality leads are hard to come by in this digital marketing era. Many businesses don’t even get the opportunity to build stable relationships with their target audience. Here at Sharesinfo4u.com, our readers trust us to bring them the best financial news. As an extension to the website, this increase credibility of participating brands which helps generates sales leads significantly.  

 BizToday’s Omni Expo is a brand-new advertising format presented in the form of virtual exhibition. By bringing together the goods and services which is most relevant to our readers, various brands participating together will also attract those who are ready-to-buy to the platform. Participate in Omni Expo is a cost-effective way to reach this high-income target audience. 

 When we joined the Google Display Network, Google Ad algorithm recognize our readers as high-income target customers. Big names such as MyTukar, Sime Darby Property, IOI Properties Group, Toyota Malaysia, Carsome, Maserati Malaysia, iProperty, Zalora and Shopee frequently appeared on our website.  

 We also observed that small businesses rarely appeared in our websites when compete against the big ad spenders as listed above. This also proved that smaller advertisers have no control over the time and place of their own PPC advertisement.  

 Online media also has no control which brands to appear. Not to mentioned that advertisers (regardless of size) pay a lot to Google, but they pay publishers close to nothing. In the long run, more publishers demise and there will be less place to advertise. 

 It is also unfair to our readers when big companies spend huge money bombard them the same advertisement repeatedly. 

 As such, we welcome you to join us to break free from Tech Giant’s monopoly and create a fair place for advertisers, readers, and publishers. 

It’s important to reach people when they’re most receptive to consuming ads, that’s why BizToday’s Omni Expo will be a powerful medium for connecting the dots between awareness and attribution. 

Format

Note

  1. All subsequent halls pricing is the same as Hall 2. 
  2. There is only 1 Diamond Sponsors and 2 Platinum Sponsors during campaign period. 
  3. Diamond and Platinum Sponsors appear across all Omni Expo Halls.